Tom Peters in his book “Thriving on Chaos” says that for a business to be successful in today’s turbulent business environment we need to not only stand out, but stand way out. To be able to do that, you need to produce excellent goods and services and not be ashamed about what you do in your business.
As Christian business people we should apply this maxim of standing way out especially in the area of integrity. Why should we be ashamed of doing honest business? To be dishonest “because everybody is doing it” is not a value that a follower of Jesus Christ should adopt. Mat 7:13 reads, “… for wide is the gate and broad is the way that leads to destruction, and many are the ones entering in through it.”
That is why I like the “Unashamedly Ethical” movement. In the face of corruption and low moral standards they take a bold stand for what is right.
If you follow the WWJD (What Would Jesus Do) route, you will stand your ground and insist to do business according to what is right and lawful.
You will find that soon the dishonest customers will start avoiding you, but the honest ones will support you and they will bring their friends as well. I don’t know about you, but that is the market and those are the customers that I like to do business with. I have experienced this in my own business and many clients have become good friends.
An Unashamedly Ethical business may grow much slower than one that is chasing dishonest gain, but the chances of it lasting for the next generation is far greater, You can look at almost any business that stood the test of time and find that good values and sound business practices form the foundation of success.
Unfortunately greed and the love of money often cause believers to fall for the mammon trap. “No man can serve two masters: for either he will hate the one, and love the other; or else he will hold to the one, and despise the other. You cannot serve God and mammon.” Mat 6:24
Remember, God is more concerned about your character than in how much money you make. He wants to use you and your business to expand His kingdom. In every transaction that you do, remember there is always this Higher Purpose, “… whatsoever you do, do it heartily, as to the Lord, and not unto men.” Col 3:23
(David Malherbe is among other involved in Marketplace Ministry and lives in Wellington. He can be contacted via his web page www.jedidiah.org.za or T/F 021-873 0262 or on Facebook at “JedidiahCenter.”)